Make It Very Easy For Your Customers to Return to Your Checkout Page

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Finally, create a series or one single email for people who have converted on other offers. If they are repeat customers, you can ask how they enjoyed their last purchase and invite them to return.


You can’t underestimate simplicity when sending abandoned cart emails. If you make the process too complicated, most prospects will ignore the invitation.

Remove friction at every turn. For example, let your customers checkout as guests. That way, they don’t have to fill out multiple form fields, confirm email addresses, and do other tasks.

Additionally, your CTA should link directly to the user’s actual algeria phone number list shopping cart. Don’t make your prospects hunt for it — many won’t bother.

16. Continuously Test Your Emails and Calls to Action to See What Works Best
Test test test. When you think you can't test anything else, find something new.

At Hello Bar, we recommend A/B testing everything you offer on your website. Do the same with your emails.

17. Create Urgency Using a Countdown in Your Abandoned Shopping Cart Emails
Countdowns are a great way to convey urgency. When the timer runs out, your website will automatically empty the user’s shopping cart.

Tapping into people’s fear of missing out is one of the smartest best practices for abandoned cart emails. People don’t want to lose what’s in their grasp, so if they want your product, they’ll convert. The countdown timer serves as a visual reminder that your prospects don’t have all the time in the world.