Use the Right Images in the Right Places in Your E-Commerce Emails

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Engaging and contextual images can significantly increase conversion rates. Consider this email from Overstock .Use the Right Images in the Right Places in Your E-Commerce Emails

This ad advertises an extended Memorial Day sale. The photo shows a beautifully arranged dinnerware set for a summer meal.

10. Include Social Proof and UGC
We bet you look for reviews from other customers before paying for a service or product—that’s the effect of social proof. Social proof is a psychological concept that people use to look at the actions and behaviors of others to determine their own.

In marketing, this term refers to relying on endorsements, reviews, and testimonials to trust or support a brand.

User-generated content (UGC) is a related concept.

Consumer-generated content is content algeria phone number list created by consumers. For example, videos, images, text, and reviews. Ultimately, the goal of UGC is to provide social proof that benefits the brand.

Incorporate consumer support into your email marketing campaigns and watch your conversion rates soar!


Your email marketing strategy should focus on mobile optimization because mobile phones are more than just accessories.

Chances are, if a visitor uses a smartphone to subscribe to your e-commerce email marketing campaign, that person will read your emails on a mobile device.

Use an email system that allows you to use mobile-friendly text and images. Otherwise, you will alienate your customers.