Here are some ways to segment your audience

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Qualitative research involves surveying current, former, and potential customers, as well as lost prospects. Ask questions to determine their needs, buying behaviors, motivations, pain points, and priorities.

Top lead generation tools like Hubspot, OptinMonster, etc. can help you create buyer personas automatically based on the information your prospects share. Here is an example of an informative buyer persona.

buyer persona

It’s also important to identify the people you don’t want to target (also called negative buyer personas). Identifying the groups of people you want to avoid will improve your content creation and targeting efforts.

Once you have data from your quantitative and qualitative research, it’s a good idea to create a buyer persona template to streamline your research and strategy.

2. Segment Your Audience
It's important to recognize that all of your prospects are not the same , algeria phone number list which means you can't use a "one size fits all" approach if you want your efforts to be successful.

Audience segmentation allows you to target the right people at the right time with the right content. It involves dividing your audience based on their characteristics and behaviors so that each segment has unique needs.

While one part of segmentation depends on the characteristics of your audience, you can also categorize them based on the stage of the buyer's journey.

Performing this important exercise allows you to deliver valuable and relevant content to your prospects instead of spewing out generic messages, thereby increasing the chances of conversion.