Determine Your Customer's Purchasing Level

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What does your target audience want? What do people in that audience need? What do they expect from you? All of these questions should be reflected in your customer journey and mapping process. If customers want information about your product, give it to them. If they want lower prices, figure out how to make up for it. If they expect high-quality customer service, give it to them.

3. Get a Clear Understanding of Your Customer Experience Across Touchpoints
customer experience

Consumers behave differently based on touchpoints. For example, customers will interact with your brand differently on social media than in a one-on-one chat.

That's why you need to understand each touch point individually and how they contribute to the overall journey.
The customer journey involves various phases. You need to algeria phone number list understand these phases effectively for your customer journey mapping to be effective. Here are the five main phases:

Awareness : The customer journey typically begins with awareness, when the customer sees a need or recognizes a challenge.
Consideration : During this stage, the average customer researches possible options, then compares and evaluates them.
Decision : During this stage, the customer selects a product or service and then purchases it.
Retention : However, the journey does not end here. There is another phase known as the retention phase. This involves post-purchase support, product usage, and satisfaction.
Advocacy: The final stage is the advocacy phase, where customers make repeat purchases and may also recommend your brand. This involves customer loyalty.
Determining the customer buying phase helps improve your marketing efforts by creating targeted and relevant marketing strategies. This increases customer engagement, conversion rates, and optimizes resource allocation.