The success of a marketer’s efforts depends largely on whether or not their emails are opened. On average, about one in five recipients open an email sent by a business.
Email open rates are crucial because they are the first level of engagement. B2B businesses can increase their email open rates by writing compelling subject lines and ensuring that the emails are relevant to their audience’s needs and interests.
3. Tuesday Is the Best Day of the Week to Send B2B Emails
Timing has the potential to increase the success of any email marketing campaign. Making sure your emails are timely helps increase open and click rates.
For B2B marketers, the best days of the week to send algeria phone number list emails are Tuesday, specifically 9am to 12pm EST and 12:01pm to 3pm EST. On the other hand, you should avoid Saturday and Sunday as they are the least effective days.
best day to send email
Image via HubSpot
4. 77% of B2B Buyers Prefer to be contacted via email
It's not hard to see why email is the preferred medium of communication for more than three-quarters of B2B buyers.
Even with busy schedules and multiple priorities, email allows buyers to manage their time effectively by responding when it suits them.
Email is also easily accessible from any device and location. This makes it easy for shoppers to stay connected and informed, wherever they are.
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