Try using AI in your email marketing strategy to see what works for your business and where you can see higher engagement. Marketers are adopting AI at an increasing rate — and we can see why.
8. Automated Email Accounts For 31% of All Email Orders
Marketers are slowly starting to adopt email automation, and we have the results to prove it. Omnisend recently conducted a survey of the 17 billion emails sent through the platform.
It was found that about 3 out of 10 email orders come from automated emails. One-third of those who open these emails even go on to make a purchase.
9. Automated Trigger Emails Showcase Impressive Experiences 37.72% Open Rate
Customers are more likely to respond and engage with your brand if they receive triggered email campaigns based on their behavior. This explains the high open rates of triggered emails.
10. 52% of Consumers Would Rather Go Elsewhere to algeria phone number list Find What They're Looking For If Emails Aren't Personalized
This shows how powerful email personalization is. To stay competitive and engage effectively with your audience, sending personalized emails is a must.
11. Average Abandoned Shopping Cart Email Open Rate 50.5%
Furthermore, in 21% of those emails, the audience clicked on a link, and half of those who clicked completed a purchase.
The number of emails sent each day has been increasing every year since 2017. Currently, we estimate that there are 361.6 billion emails sent and received every day worldwide. This number is expected to increase to nearly 400 billion by 2026.
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