How much money does your average customer spend with your business over the lifetime of their relationship with you? This is essentially what customer lifetime value is about.
If a customer buys one item for $99 and never returns, their lifetime value is $99.
If the same person buys a $99 product every year for ten years, the lifetime value of the customer is $990.
Ideally, you want to convert high-value customers who will stick around for the long term.
You also need to track the value per visitor.
Let's say 1,000 people visit your website in a week. Thirty of those algeria phone number list people buy a $99 product. However, you can't just consider those 30 people.
Your value per visitor is the total value of transactions during the period ($2,970) divided by the total number of website visitors (1,000). That means the total value per visitor is $2.97.
Conversion Rate Optimization Best Practices
Before we get into the benefits of conversion rate optimization, let’s talk about how to improve your conversion rate. These best practices will help you convince more people to convert on your offers.
Reduce Form Fields to Increase Conversions
Long, drawn-out forms are a real turnoff when it comes to conversions. Your potential customers want to take advantage of your offer, but if you make them work too hard to get it, they’ll disappear.
You need to see the bigger picture if you want to maximize your profits
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