Automating your cart abandonment emails can increase your conversions. In 2023, automated cart abandonment emails had a 46.6% open rate and a 5.7% click rate as you can see below.
Cart Abandonment Email Open and Click Rates
Image via Omnisend
Cart abandonment emails are among the top 5 types of automated emails with a conversion rate of 2.39% as shown in the chart below.
Automated Shopping Cart Abandonment Email Conversion Rates
Image via Statista
That’s a great place to start, but your results may vary by industry. Test different email layouts, europe cell phone number list designs, and copy to get the best conversion rate abandoned cart email possible.
Abandoned Cart Email Sending Timing: How Many Emails Should We Send to Recover the Most Sales?
Some brands only send one abandoned cart email, but adding three or four to your arsenal can help you recover more sales. Consumers who receive your first email may be too busy or distracted to act. Reminding consumers multiple times may lead to conversions.
Make sure each email in your abandoned cart drip campaign contains a variety of imagery and text. Get creative with your messaging to surprise and delight your audience.
Reminders: Gently remind your customers about the items they left in their shopping cart.
Urgency: Create a sense of urgency by highlighting that a shopping cart is about to expire or that an item is in high demand.
Incentives: Add stronger incentives, such as higher discounts or free gifts with purchase.
Final reminder: Emphasize that this is the last chance to take advantage of the discount or special offer before it expires.
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