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Crafting the best email subject line is an art in email marketing . Think of your subject line as the title of your email story, enticing readers to dig deeper.

A compelling subject line has a direct impact on open rates, engagement, and overall campaign success.

In this guide, we’ll reveal the secrets to writing compelling subject lines. We’ll explore the psychology behind click-worthy lines, dissect successful examples, and provide best practices for turning your sales email subject lines into marketing champions.

From intriguing statistics to proven formulas, we'll arm you with the tools to make your email subject lines a star.

Email Marketing Statistics and Interesting Facts
Did you know that the first email was sent by a computer engineer in 1971? In other words, email has a history of more than 50 years.

Of course, most people didn't have email in 1971. However, europe cell phone number list the latest Statista data shows that the number of email users globally is 4.26 billion in 2022. This number is expected to grow to 4.7 billion by 2026.

Email is an easy way to stay in touch with your customers, but it’s also fraught with dangers. According to the Global Marketing and Data Alliance (GDMA), the global average for email opens in 2023 is 33.9%. Only 8.77% click to open, while 3.53% click to completion.

The odds are not good. That's why we need to create the best email subject lines to attract customer interest and further action .


The email subject line is a short text that appears in the recipient's inbox, summarizing the contents of the email and enticing them to open it. It is a vital component of email marketing , serving as a first impression and playing a significant role in determining open rates.