It’s no surprise that quality visuals are a must for e-commerce success. Since your customers can’t come to your physical store to see your items in person, you need to display them well.
Lately, there’s been a trend of product videos and GIFs as a great way to showcase your products. And it makes sense! The statistics on videos are always fantastic – people love them. In fact, 91% of customers have watched an explainer video to learn more about a product or service, and 82% have been convinced to buy after watching.
While it’s a lot of work to put together a video (especially a high-quality one), it’s worth it. Above is one of the best product and homepage GIFs we’ve ever seen. The focus is entirely on the product, and the features are solid . The interactive slider element is also a nice touch that engages the user. They easily get an A+, and you can too!
your Hello Bar content? Include them in your content popups or page takeovers to help better capture your audience’s attention before they leave.
If you don’t have a team of video producers in-house , europe cell phone number list you’re in luck. There are plenty of tools out there that can help you put together amazing video content. Powtoon is one such company. You can easily put together anything you need for your brand with their easy-to-use interface and variety of video type templates.
As with any type of marketing, make sure you have a clear goal in mind before you start. Map out your ideas and create a clear plan. Let’s say you want to create a series of product videos. First, think about how you’re going to showcase your product. What features are important to showcase? What will really sell your product to your customers? What sets you apart from your competitors?
zyour video – most likely one that will increase conversions and brand awareness. Choose a clear goal and stick to it. Use a tool like Powtoon to help bring your ideas to life.
Product videos are great because they show customers so much more than a picture can. Show the product in use and highlight all of its features. The more information, the more confident the customer will be when purchasing. Confidence is key!
Did you know you can also insert GIFs into
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