From Zero to Hero: Your Phone List Journey

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Examples also help. For example, in our recent Hello Bar blog post on lead generation strategies , we used an actual Hello Bar to illustrate our point.

Use specific numbers and examples to grab attention and increase credibility.

3. Tell People What You Expect Them to Do
One of the best copywriting tips we can share is that you don’t have to beg, plead, or cajole your audience. Just tell them what to do.

You don't need to sound like a cop giving orders. Gentle guidance is enough.

Let's say you're creating a Hello Bar for a lead magnet. You don't need a lot of copy to convince your audience to click.

In fact, you want a short headline and CTA.

copywriting tips - Tell people what you expect them to do

In this example, we have been given a europe cell phone number list command. This is subtle, but it has a useful we that I think readers will appreciate.

Then, we mirror or echo the command in the CTA. We also switch to the customer’s first-person perspective.

4. Give People a Reason, Then Give Them a Better Reason
What if we changed the headline and CTA of the Hello Bar above? We could offer two incentives to convince people to sign up for our mailing list.

Give people a reason to do what you say, then give them a better reason.t’s only 13 words of copy, but we’ve managed to give our readers two incentives to join our mailing list. One appears in the headline , and the second is in the CTA.