Charity Outreach: Building a Donor Phone List

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We love to tell stories. It’s one of the most powerful copywriting strategies in the world. Plus, a good story is 22X more memorable than just facts.

You can tell a true story about a problem you solved or a problem you overcame. You can also create a fictional story about an imaginary character.

Whatever it is, descriptive storytelling helps engage the reader's imagination. They put themselves in the shoes of the "main character."

22. Use Metaphors To Convey Intangible Concepts
Metaphors, when used correctly, help explain complex or intangible concepts.

If possible, choose a metaphor that your target audience can understand. For example, if your audience is not particularly into sports, don’t use a football metaphor to explain conversion rates. That will immediately go over your readers’ heads.

23. Stay on Target
We’ve given you a lot of copywriting tips to consider today, europe cell phone number list but if there’s one we want you to remember, it’s this: Stay on target. Avoid deviations at all costs.

Time is currency for many consumers. They only have a certain amount of time each day to spend, so they’re not going to waste it on content that doesn’t provide something valuable right away.

(By the way, that's a metaphor. See above.)

The best writing happens during the editing process. Maybe you couldn’t resist slipping into a passage in the middle of your manuscript. Now that you’ve gotten it out of your system, delete it.

Email marketing is essential for any business. In fact, some marketers claim that their most valuable asset is their email list.

If you’re trying to convert prospects into leads, you want them to sign up for your mailing list. Then, once they sign up, you want them to open those emails, read them carefully, and interact with them.

How do you make it happen? Through good copywriting.

1. Solving Problems
Every email you send should address and solve a problem. You don’t have to do it in the email itself. You can link to a quality resource.

Let's say we're emailing our Hello Bar leads. We discuss the best way to clean their email list without losing conversions.