Make Sure Your Emails Are Mobile Friendly

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Remove friction at every turn. For example, let your customers checkout as guests. That way, they don’t have to fill out multiple form fields, confirm email addresses, and do other tasks.

Additionally, your CTA should link directly to the user’s actual shopping cart. Don’t make your prospects hunt for it — many won’t bother.

16. Continuously Test Your Emails and Calls to Action to See What Works Best
Test test test. When you think you can't test anything else, find something new.

At Hello Bar, we recommend A/B testing everything you offer on your website. Do the same with your emails.

17. Create Urgency Using a Countdown in Your Abandoned Shopping Cart Emails
Countdowns are a great way to convey urgency. When the timer runs out, your website will automatically empty the user’s shopping cart.

Tapping into people’s fear of missing out is one of the smartest best practices for abandoned cart emails. People don’t want to lose what’s in their grasp, so if they want your product, they’ll convert. The countdown timer serves as a visual reminder that your prospects don’t have all the time in the world.
Earlier in this article, I mentioned that abandoned shopping europe cell phone number list carts are much more common on mobile devices than on desktop computers. Therefore, you need to create a mobile-friendly website and emails.

Use responsive design on your website and make sure images in your emails scale appropriately. Don’t use subject lines that readers can’t see on mobile devices, and avoid using bold backgrounds or other elements that can slow down email loading times.

Earlier in this article, we mentioned that abandoned shopping carts are much more common on mobile devices than desktop . Therefore, your website and emails need to be mobile-friendly.

Use responsive design on your website and make sure images in your emails scale appropriately. Don’t use subject lines that readers can’t see on mobile devices, and avoid using bold backgrounds or other elements that can slow down email loading times.