By mentioning these pain points, PayPal shows

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Here are five examples of email campaigns from established brands that have mastered email copywriting.
Absolut understands the power of personalization in email copywriting. They address recipients by name, which immediately creates a sense of connection.

They also ask about their favorite flavors to show that they care about the recipient's interests and preferences.

Absolut goes a step further and asks for feedback on their product. This shows that they value their customers’ opinions and are committed to improving their offerings based on real customer experiences.

PayPal uses a relevant customer problem in this email copy to grab the reader's attention.

They identify common issues that customers experience when europe cell phone number list using payment services. These include difficulty accessing accounts, payment issues, account settings, etc.

that they understand their customers' problems.

Each category has a prominent “Get Help” button that guides readers to the next step.

Spotify uses clear and concise copywriting language to recommend personalized playlists to recipients.

The body of the email conveys the message in a few words and quickly leads the reader to a clear call to action, “Listen Now.” The CTA button prompts the reader to start listening to the recommended playlist.


OpenTable uses relevance in its email copy to appeal to the right audience segment. The email specifically mentions “Nashville” in the subject line. This immediately grabs the attention of people who are actively searching for great restaurants in Nashville.

It's also of interest to people interested in supporting local businesses or those who want to know what the local favorites are.

The email copy also includes a call to action (CTA), “Order Now,” which clarifies the intent and encourages interested readers to take the next step.