If you’ve been using Google Analytics for at least six months to a year — create a behavior flowchart.customer journey map behavior flowThis graph shows your engagement on the website and can identify potential bottlenecks. It will show the starting page for the customer journey and the first and second interactions.
Conducting Analytical Research on User Experience
You can also use Google Analytics for attribution modeling. In other words, you want to know which touchpoints contributed to a conversion and then weight those touchpoints.
There are several attribution models. For example, last-touch attribution gives all the weight to the last touch point before the customer converts . Likewise, first-touch attribution gives all the credit to the first touch point.
You can find out which touchpoints contributed the most to actual europe cell phone number list conversions using different attribution models. There’s a ton of data here.
Collect Anecdotal Research on User Experience
Believe it or not, anecdotal research can be just as convincing as concrete data. Nothing can replace your customers’ actual, first-hand behavior.
You can use Crazy Egg to run heatmaps and scroll maps and record mouse movements. This information tells you about activity on different pages of your website.
Collect anecdotal research on user experience
You can also conduct customer polls or surveys . Ask your users to answer a few simple questions to better understand how they find your business and how they interact with your brand.
Collecting emails can help you refine your customer journey map and get direct communication with your audience.Start by logging into your Hello Bar account. Select the “Grow Your Mailing List” objective.
Google Analytics can give you all the information you need
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