Your job is to figure out how all these touch points interact

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Advocacy: The final stage is the advocacy phase, where customers make repeat purchases and may also recommend your brand. This involves customer loyalty.
Determining the customer buying phase helps improve your marketing efforts by creating targeted and relevant marketing strategies. This increases customer engagement, conversion rates, and optimizes resource allocation.

5. Get a Clear Understanding of the Channels Where Customer Actions Occur
People don’t typically buy products on social media or read 4,000-word articles in emails. Each channel has specific expectations, norms, and actions.

However, social media can encourage consumers to click through to your sales page, just as email can invite customers to click through to a long blog article.
6. Use Performance Indicators to Identify Critical Opportunity Areas
Performance indicators are the metrics you should track to understand consumer behavior.

For example, site visits are a performance indicator. They tell you how europe cell phone number list many people found your site through various means.

The same goes for referral sources. How do people find your site? Social media? External links? Google search?

Once you’ve collected data, examine it in the form of performance indicators. For example, are you getting a lot of traffic and very few conversions? Your customer journey map can help you identify areas for improvement.

7. Make Recommendations for Changes and Improvements Based on Your Journey Map Story
You don’t create a customer journey map just so you have something interesting to look at. These tools are incredibly useful.

Maybe you’ll find that you’re not active enough on Facebook. You can easily fix that. Or maybe you’ll find that people are hungry for educational content. Start a content marketing campaign.