Is a cell phone number list worth the cost?

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Of the 98 B2B marketers surveyed, about a third named email marketing as their most impactful marketing channel. Even common channels like influencer marketing and print advertising were considered less impactful.

2. The Average Open Rate for B2B Emails is 21.5%
The success of a marketer’s efforts depends largely on whether or not their emails are opened. On average, about one in five recipients open an email sent by a business.

Email open rates are crucial because they are the first level of engagement. B2B businesses can increase their email open rates by writing compelling subject lines and ensuring that the emails are relevant to their audience’s needs and interests.

3. Tuesday Is the Best Day of the Week to Send B2B Emails
Timing has the potential to increase the success of any email europe cell phone number list marketing campaign. Making sure your emails are timely helps increase open and click rates.


It's not hard to see why email is the preferred medium of communication for more than three-quarters of B2B buyers.

Even with busy schedules and multiple priorities, email allows buyers to manage their time effectively by responding when it suits them.

Email is also easily accessible from any device and location. This makes it easy for shoppers to stay connected and informed, wherever they are.

5. About 31% of B2B Marketers Recognize Email Newsletters as the Most Effective Lead Nurturing Tool
If you're not leveraging email marketing to nurture your leads, you may be missing out.

In a recent B2B content marketing report, results showed that 3 out of 10 marketers agree that email newsletters are very effective in nurturing leads.