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It's easy to calculate conversion rate. Let's say you want to know your average sales conversion rate.Divide your total sales by your total site visits, then multiply the result by 100.

What does conversion rate mean?

You can do the same for other conversion rates. Simply replace total transactions with total email signups, webinar attendees, or another metric. You can also replace total site visits with total page views for a specific web page.

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Once you know your conversion rate, you’ll want to improve it. That’s understandable. Conversion rate optimization (CRO) refers to the process of improving every element of your website so you can drive conversions.

Even the smallest things can affect your conversion rate. For example, europe cell phone number list the background color of your CTA button may convince people to convert or fail to grab their attention at all. A/B test different colors to see which ones resonate best with your audience.

2018 05 24 08 23 58 WindowsWhat is conversion optimization for websites?

You often see this in brick-and-mortar stores. For example, store owners use end caps to highlight products they want to sell. They might include a large sign advertising a discount on the product.

Because end caps are more visible than longer shelves, they are more likely to attract more interest from shoppers.

The same concept applies to your website. The benefits of conversion rate optimization include more sales because you are directing buyers to their desired goals.