Debating the value of a comprehensive cell list.

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It’s also a guessing game — at least at first. When you first start the CRO process, you don’t know what will catch your audience’s attention, so you’re making educated guesses.

However, as you gather data, your guesses become more fact-based. You begin to understand your audience and their needs and wants, which makes delivering the right offer at the right time much easier.
Why is conversion rate important?

Benchmarking is essential for any business. We’ll get to the benefits of conversion rate optimization in a moment, but first, you need to know why you’re measuring conversion rates.

Imagine for a moment that you have a buffet restaurant. You serve a variety of europe cell phone number list dishes in a warming pan in the middle of the restaurant, and guests help themselves to whatever they want.

If you don't pay attention, your business can easily go bankrupt.

For example, if you cook tilapia and put it in a warming pan for guests to eat, you want to know how many guests actually eat the tilapia fillets. If no one eats the tilapia fillets, you are wasting money on fish that ends up in the trash.

Every time someone serves you a tilapia fillet, that’s a conversion. Your customer has seen and accepted the offer. Therefore, you’ve made money from that fillet. Ideally, you want to know what the ratio of customers who order tilapia fillets is so you know how much to make each night without wasting money.

The same goes for websites. You need to know how many people took up your offer compared to the number of people who visited your website.