Cell phone number list for consumer outreach.

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A good practice is to clean your email list every three months to start. Think of it as a quarterly maintenance task . As you grow your email list , shorten the interval between scrubs to keep up with the increased volume.

Warning Signs You Should Clean Your Email List
In addition to setting a specific time frame for your email list cleanup, you should also watch for red flags indicating your list is bloated. Here are three major warning signs that indicate a purge.

1. Your Account Opening Rate is Lower than Before
Some businesses don’t even track open rates. Hopefully, you’re not one of them.

A low open rate indicates that many of your customers may not be interested in your marketing message. They may have already moved on to a competitor, purchased your product, or no longer need your services.

The reason is not important because you can't control it. However, europe cell phone number list you can eliminate all the bad effects by cleaning your email list.

2. Your Email CTR (Click-Through Rate) Is Also Much Lower Than Usual
Click-through rate measures the percentage of subscribers who click on the CTA in your email. If your click-through rate is dropping drastically, you’re on a dangerous path.

As mentioned above, CTR is almost always much lower than the open rate. People often read emails without interacting further.

However, if you see a big drop, that’s a red flag. Cleaning your email list can increase your CTR and boost engagement.

3. You Get Lots of Spam Complaints and Your Bounce Rate is High Too
Recipients can do two things with unwanted email: trash it or send it to the spam folder. The latter is the most damaging to your business and brand.