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In fact, your email may be the first impression your prospects have of your business. Sure, they visited your website and signed up, but it was probably days before they opened that email. Now , they’re looking at you with fresh, critical eyes.

Don't disappoint them. Write in complete sentences, use the active voice, and keep your message short and engaging.

Don't Neglect Your Email Subject Lines – Use Compelling Email Subject Lines
The best email subject lines compel your subscribers to open their emails. They don't give you much choice because they're so compelling. To achieve this, you have to be creative.

Use unusual language, active verbs, and incentive hints to spark curiosity and encourage engagement. Test different subject lines by segmenting your list and comparing open rates. The results may surprise you and reveal a goldmine of engagement potential.

eate Awesome Automated Drip Email Campaigns to Nurture Your Email Leads
It’s also a good idea to funnel new and active customers into europe cell phone number list an email drip campaign . Determine where they are in the sales funnel, then send them messages that are relevant to their needs.

Best Practices for Maintaining a Healthy Email List
Regular email list cleaning is essential because a healthy email list is the key to a successful email marketing campaign. You can also implement additional practices to prevent your list from becoming cluttered.

Here are some key practices to keep your email list clean and engaged:

mplement Double Opt-In
The double opt-in method is one of the best ways to ensure that you are only adding interested and engaged subscribers to your list. When a user subscribes to your email list, send a confirmation email that requires them to verify their subscription.