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Perhaps the most educational lead magnet ideas fall into the category of education. They teach visitors something new (and desirable) in exchange for their contact information.

For example, one of Neil Patel's chief magnet ideas involves teaching people how to grow their website to 100,000 or more monthly visitors. For a marketer or business owner, that's a very powerful promise.

Let's look at some ideas in the education category.

Gated content means that a user must take an action, such as filling out a form, to access the content. Examples of gated content include: :

Here's an example of a gated content lead magnet that requires the europe cell phone number list audience to enter their contact details to get a free guide .

main content magnet maintained

Image via BloominariOf course online This industry is growing rapidly, and people love to learn through video tutorials.


Written tutorials or free courses can also work well. These tutorials can be long and in-depth, providing an overview.

Many people's love of reading is the main reason why e-books are one of the best lead magnet ideas.

Depending on their preference, people can read e-books on their tablets, laptops, or e-readers. This is a great way to get great content into the hands of your visitors without printing and shipping physical copies of the book.