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If you want to stay true to your brand image, make sure the imagery at least makes your visitors pause. Don’t use generic stock photos or poorly rendered, hand-drawn images. Get creative. If you use images of people or animals, make sure the eye is drawn to the CTA. This is another subtle cue that marketers use to direct visitors’ attention.

3. Offer discounts or free samples
Consumers love these two words more than any other when it comes to shopping: free and discount. Free is better, of course, but we’ll take a 30 percent off coupon code if that’s what you’re offering.

We mentioned earlier that exit-intent popups often work because they incentivize visitors to return to the page and reconsider leaving. If a prospect is considering buying one of your products, you want to encourage that person to make a sale using an exit-intent popup .

Discounts are a great way to do this. They mean, "Okay, europe cell phone number list maybe that price scares you a little bit, so let me take care of that."

Free samples also work well. If you sell digital downloads or services on Etsy, you can offer free product samples or consultations.

It’s not just about pleasing potential customers. It’s about showing as much value as possible. If potential customers feel value, they will want to buy from you.

Here is an example of an attractive discount popup from Avanchy.

4. Offer free shipping on all or certain purchases
Shipping costs are one of the main reasons people still buy products in brick-and-mortar stores. They don’t want to spend $10 on something they can buy at Walmart later.