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Many people access their email on mobile devices these days. When you view email on a smaller screen, less information appears for each email in your inbox.

Brevity is key when it comes to email open rates . According to Klaviyo research, subject lines that average 7 words (including emojis) see the best open rates, around 30% .

But that doesn’t mean you have to stick to shorter lengths. sales email subject lines. You’ll find statistics for every possible word count, with some sources stating that 13+ words is best and others suggesting subject lines between seven and nine words.

Why Do You Need to Write Compelling Email Subject Lines?
A well-crafted subject line can be the difference between an email being opened and read, and an email being ignored or deleted. Here are a few reasons why you need a compelling subject line for your email marketing campaign:

1. Increase Opening Rate
The main purpose of a compelling email subject line is to europe cell phone number list encourage the recipient to open the email. Since the subject line is the first thing the recipient sees, it forms their first impression of your email. Much like a book cover or title, the subject line should be interesting enough to encourage the recipient to take a closer look.

If your subject line fails to grab attention, the entire content of your email, no matter how good it is, will go unnoticed. Writing a compelling subject line can increase your email open rate.


A great email subject line can convey the value of the email’s content in a concise manner. Whether it’s an exclusive offer, important news, or valuable insight, the subject line can provide an indication of what the recipient will gain by opening the email. This value proposition can increase the appeal of your email.