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Email marketing is a form of digital, direct marketing that aims to attract, engage, or promote products and services to prospects and existing customers.

Email marketing serves as an important strategy for nurturing leads. Through email marketing, businesses can build rapport with their email subscribers, provide value, and ultimately convert those leads into customers.

Email marketing is one of the oldest forms of digital marketing; the first email marketing campaign was launched in 1978 and generated over $13 million in sales.

It remains a prominent marketing strategy for modern companies and is a great channel for capturing, nurturing, and converting customers.

In this guide, we’ll explain everything you need to know about email marketing, including best practices for running an email marketing campaign. But first, here are some important email marketing statistics you need to know.

Email Marketing Statistics 2024
Email marketing is one of the most effective marketing mediums europe cell phone number list for businesses of all sizes. With the emergence of new marketing strategies, it's easy to get carried away and experiment with different platforms.

Your marketing strategy should be driven by data; here are some standout statistics about email marketing.

Email marketing revenue is projected to surpass $9.5 billion by 2024.
In the study discussed above, more than half of the marketing professionals who responded reported a 100% increase in the ROI of their email marketing campaigns.
In a survey conducted in the United States, more than half (or 54%) of respondents chose relevance as their number one reason for opening a marketing email.