Here are categories of real estate SMS texts with examples, along with key best practices:
Get Consent (Opt-in): This is the most critical rule. You must have explicit permission from recipients to send them text messages. This can be via a web form, open house sign-in, or a verbal gambling data mexico agreement where you then send a confirmation text with opt-out info.
Identify Yourself: Always include your name and brokerage name in your messages.
Keep it Concise: SMS messages have character limits (around 160 characters for a single SMS, though longer messages can be sent as multiple parts). Get straight to the point. Use abbreviations like "3BR" for 3 bedrooms.
Provide Value: Every message should offer something useful or interesting to the recipient
Include a Clear Call to Action (CTA): What do you want them to do? (e.g., "Reply YES for details," "Click here to view," "Call me to schedule").
Personalize Messages: Use the recipient's name and tailor content to their interests or past interactions.
Time Your Messages Wisely: Send messages during business hours (avoid early morning or late night). Weekends can be good for open house invites.
Allow Easy Opt-Out: Always include instructions for how to unsubscribe (e.g., "Reply STOP to unsubscribe"). This is legally required.
Use Multimedia (MMS) Strategically: Include photos, videos, or virtual tour links to make messages more engaging. Shortened URLs are crucial here.
Segment Your Audience: Send different messages to buyers vs. sellers, new leads vs. past clients, or based on property type/location interests.
Automate When Possible: Use SMS platforms to schedule messages, send automated welcome texts, and set up drip campaigns.
Track & Analyze: Monitor open rates, click-through rates, and opt-out rates to refine your strategy.
Real Estate SMS Text Examples:
Here are some categorized examples you can adapt. Remember to replace bracketed information [ ] with specifics.
1. Initial Lead Inquiry Follow-Up:
"Hi [Client Name], thanks for your inquiry about [Property Address]! Are you free for a quick call this week to discuss? - [Your Name], [Brokerage]"
"Hey [Client Name], I saw your request on [Website/Platform]. I have some great listings matching your search in [Neighborhood]. Reply YES for a link! - [Your Name]"
"Hi [Client Name], I noticed you're Browse homes in [Neighborhood]. What are you looking for in your ideal home? - [Your Name], [Brokerage]"
2. New Listing Alerts:
"New Listing Alert! Hi [Client Name], a 3BR, 2BA home in [Neighborhood] just hit the market at [Price]. View photos: [Link]. Reply INFO to schedule a showing! - [Your Name]"
"Hi [Client Name], a home similar to [Property Address] just became available in [Area]. I think you'll love it! Details here: [Link] - [Your Name]"
"Exclusive! Hi [Client Name], get early access to an off-market listing in [Area] perfect for [Your Needs]. DM me for details! - [Your Name], [Brokerage]"
3. Open House Invitations & Reminders:
"Open House! Hi [Client Name], join me this [Day], [Date] from [Time] at [Property Address]. Come see this stunning [Bed/Bath] home! Map: [Link] - [Your Name]"
"REMINDER: Hi [Client Name], open house for [Property Address] is TODAY from [Time]! See you there! Directions: [Link] - [Your Name]"
"Did you miss it? Hi [Client Name], sorry we missed you at [Property Address] open house. Would you like to schedule a private viewing? - [Your Name]"
4. Price Reduction Alerts:
"PRICE DROP! Hi [Client Name], the home at [Property Address] just reduced its price by $[Amount]! New price: [New Price]. Interested? Reply YES! - [Your Name]"
"Great news, [Client Name]! The price on [Property Address] you were interested in has been cut by $[Amount]. Let me know if you'd like to place an offer! - [Your Name]"
5. Scheduling & Confirmations:
"Hi [Client Name], are you free Thursday afternoon or Saturday morning for a tour of [Property Address]? Let me know your preferred time! - [Your Name]"
"Confirming: Your showing for [Property Address] is [Date] at [Time]. Reply C to confirm or CALL to reschedule. Thanks! - [Your Name], [Brokerage]"
"Just a friendly reminder: Our meeting to discuss your selling goals is [Date] at [Time]. See you then! - [Your Name]"
6. Post-Showing/Open House Follow-Up:
"Hi [Client Name], thanks for attending the open house at [Property Address] today. What did you think? Any questions? - [Your Name]"
"It was great showing you [Property Address]! Do you have any questions or would you like to see similar properties? - [Your Name], [Brokerage]"
7. Seller Lead Outreach & Updates:
"Hi [Client Name], are you still considering selling [Address]? I can provide a free, no-obligation home valuation. Reply FREE for details. - [Your Name]"
"Update: [Client Name], we just received an offer on your property at [Address]! Please call me at [Your Phone Number] to discuss. - [Your Name]"
"Market Update: Hi [Client Name], demand in [Neighborhood] is strong! Your home could sell for [Estimated Value]. Let's chat! - [Your Name]"
8. Client Engagement & Nurturing:
"Hi [Client Name], how's your home search going? Just checking in, always here to help! - [Your Name]"
"Happy Holidays, [Client Name]! Wishing you a wonderful season. If you have real estate plans for 2025, I'm just a text away! - [Your Name], [Brokerage]"
"Hi [Client Name], could you please share your feedback on our service? Your opinion helps us improve! [Link to Survey] - [Your Name]"
9. General Information / Market Updates:
"Hi [Client Name], quick market update for [Suburb]: Prices are trending [up/down]! Thinking about buying or selling? Let's chat. - [Your Name]"
"Homeowner Tip: Did you know [fact about home maintenance/taxes/etc.]? Stay tuned for more tips! - [Your Name], [Brokerage]"
By using these templates and adhering to best practices, real estate professionals can significantly enhance their communication, lead nurturing, and overall client experience.