6. Visitors struggle to locate the order’s total cost

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1. Unexpected costs (usually shipping costs)
By far, the number one reason for abandoned shopping carts is hidden costs that a customer doesn’t find out about until after they’ve started the payment process. Usually, these extra costs are related to shipping costs, but they can also include business taxes and other fees.

2. No guest checkout option
When an online store requires customers to create an account or login before completing their purchase, many online shoppers will abandon the site (and their cart). Account creation is a hassle that harms the customer experience and holds up ecommerce sales.

3. Delivery options are too slow
How long delivery will take is a deciding factor for many shoppers. If they find out they’ll have to wait weeks for their order, they’ll probably abandon their carts. Consider offering expedited shipping as an option.

4. Reluctance to share credit card information
Concerns about the legitimacy of netherlands consumer email list an online store can also lead to abandoned carts. Common issues include concerns about security, privacy, and order fulfillment, all of which can erode any sense of trust and make it unlikely that a shopper will be willing to put in their credit card information.

5. Complicated checkout processes
A long or confusing checkout process will deter customers from completing their purchases immediately. Frustrated shoppers will abandon the checkout page without a second thought.

Sometimes it’s difficult to find the total cost of an order on the checkout page. If this happens, customers leave as a result of confusion about how much they’ll actually be charged for their order.