Why Sending Emails Again Can Be Helpful
Imagine you give out invitation cards for a party. You give them to many friends. Some of your friends look at the card right away. They know about your party. But some friends put the card in their bag. They might forget to look at it later. Sending your email again is like reminding those friends. It is like saying, "Hey, did you see my invitation?" It gives your message another chance to be seen. Moreover, it helps more people know about what you shared. If more people see your message, it can help you in many ways. For example, if you are selling something, more people might buy it. Also, it helps people remember your name or your business. It is a simple trick. It can make your email sending work better for you. For instance, if you have a special sale, you want everyone to know. Sending again helps with that. Furthermore, it shows that you really want to connect with everyone.
Finding Where to "Send Again to Non-Openers"
First, you need to go to your Mailchimp account. You will see a main page. This page shows you many things. Look on the left side for something that says "Campaigns." Click on it. This will show you all the emails you have sent before. Find the email that you want to send again. It will be in the part that says "Sent." Click on the name of that email. This will open a new page. This page has all the details about the email you sent. On this page, you need to find the button or link to send again. Sometimes, it might be under a button that says "Actions." Or it might say "Resend" somewhere on the page. Look for words like "Resend to non-openers." It might also say "Send to those who didn't open." Click on this. This tells Mailchimp that you want to send this email one more time. But this time, only to the people who did not open it the first time around.
Changing the Title and What's Inside (If You Want)
When you click "Resend to non-openers," Mailchimp will make a copy of your first email. Now, you have a chance to change some things. It is often a good idea to change the title, which is called the "subject line." Why should you change it? Because the first title might not have made people want to open it. Try to write a new title that is more interesting. Or maybe guatemala whatsapp lead make it sound a little urgent. For example, if your first title was "New Things Are Here!", you could try "Did You Miss Our New Stuff?" or "Last Chance to See Our New Items!" You can also change some of the words inside the email. Maybe the first part of your email was not very clear. You can try writing it in a different way to make it easier to understand. However, you should not change too much. The main message should still be the same. After you make any changes, take a minute to read through everything. Make sure there are no mistakes.
Sending to a Smaller Group (If You Know How)
Sometimes, you might not want to send to everyone who didn't open your email. You might want to send only to a smaller group of those people. This is like picking out only some friends to remind about the party. For example, you might only want to send again to people who live in a certain city. Or maybe to people who have not bought anything from you in a long time. Mailchimp has ways for you to do this. It's called "segmenting." When you are getting ready to send again, look for options about "Segments." You can make a new segment of people who did not open your first email. Then, you can add more rules to make the group even smaller. This way, you can send a more special email to just those people. This might work even better. For instance, you could offer a special discount to people who have never bought from you and did not open your first email.
The Final Step: Sending Your Email Again
Once you are happy with any changes you made (or if you didn't change anything), you are ready to send your email again. Look for a button that says "Continue" or "Next." This will take you to a page where you can check everything one last time. Here, you will see the title of your email. You will also see a little bit of what's inside. Make sure the title is the new one you wanted. Make sure the email looks okay. And make sure it is going to the right people (the ones who didn't open it before). If everything looks correct, click the "Send" button. That's all you need to do! Your email will now be sent to those who missed it the first time. Remember that it might take a little bit of time for the email to reach everyone.
Checking to See How Your Resent Email Did
After you send your email again, you should watch what happens. Mailchimp will show you how many people opened this second email. It will also show you if people clicked on any links inside the email. You can compare these numbers to the first time you sent the email. Did more people open it this time? Did they click on more things? This information is very useful. It tells you if sending again was a good idea. It also helps you learn what kind of titles and words inside your emails work best for the people you are trying to reach. For example, if many more people opened your email after you changed the title, then you know that new title was better. You can use this learning for the emails you send in the future.