Why Resend to Unopens?
There are several good reasons to resend your email to those who didn't open it initially. Firstly, it gives your message a second chance to be seen. Maybe the first time it arrived at a bad time. Perhaps the subject line didn't grab their attention then. A second email can land at a different time or with a slightly different subject, increasing the chances of an open.
Furthermore, resending to unopens can improve your overall email marketing results. By reaching more people with your message, you have a better chance of achieving your goals. This could be more website visits, more sales, or simply more people reading your important information. In addition to this, it’s a simple way to make the most of the effort you already put into creating your email campaign.
How to Resend in Mailchimp: Step-by-Step
Resending to your unopens in Mailchimp is not difficult. Mailchimp has a feature that makes this process quite easy. Here’s how you can do it:
First, log in to your Mailchimp account. You will need to find the report for the email campaign you already sent. After logging in, go to the "Campaigns" section of your account. Then, find the campaign you want to resend. It will be in the list of your sent campaigns. Click on the name of that campaign. This will take you to the campaign report.
Next, in the campaign report, look for the "Who didn't open" section. Mailchimp keeps track of who opened your emails and who didn't. You will usually find this information in a summary or a list within the report. Click on the number of recipients who did not open the email. This will take you to a segment of those contacts.
After that, you will have the option to create a new campaign based on this segment of unopens. Look for a button or a link that says something like "Send to non-openers" or "Create a new campaign from this segment." Click on this button. This will start the process of creating a new email that will only be sent to the people who didn't open your first email.
Tips for a Successful Resend
When you resend your email, it’s a good idea to make a few hungary whatsapp lead changes. For example, you should consider changing the subject line. A different subject line might catch the attention of people who ignored the first one. Think about what makes your email interesting and try to highlight that in a new way. Moreover, make sure the content of your email is still relevant and timely.
Also, consider waiting a reasonable amount of time before you resend. You don't want to send it too soon after the first one. Give people a few days to catch up on their emails. Resending too quickly might annoy some people. Furthermore, think about the best time of day to send your resend email. Perhaps the original email was sent at a time when your audience was less likely to be online. Experimenting with send times can improve your open rates.
Finally, don't resend too many times. While resending once can be helpful, sending the same email over and over again to the same unopens is usually not a good strategy. It can lead to people getting annoyed and potentially unsubscribing from your list. A single resend is often enough to give your message a better chance of being seen.