Once defined buyer personas can make your marketing more segmented and targeted. For example:
Create different marketing messages and strategies to fit these diverse buyer personas (an FD may require a ‘save money’ message, where as a marketer may require a more creative message)
Carefully hone your content to attract and impress diverse, individual customer groups – build a more ‘personal’ relationship with your key target markets. So have a white paper or email for the buyer persona, not your whole database
Create segmented email marketing campaigns which target buyer personas
Tailor the user journeys that individual buyer personas vk database go through on your website to ensure they get the most relevant information and the most compelling sales messages for them
Understand the different buying cycles your buyer personas go through by learning about their needs, motivations and challenges
Ready to get going? Here’s our quick guide to developing your buyer personas and getting to know your target market…
Step 1: Do Your Research
The type of research you need to do will depend on your business. If you’re B2B, for instance with only a few clients, you may know all of your clients inside out. This will make defining and documenting your personas based on clear research much easier.
For businesses with hundreds if not thousands of customers you can use tools like SurveyMonkey for polling your visitors online and conducting phone interviews – there are lots of ways to get hold of the essential facts. Make sure you also look closely at your analytics data and use any records you may have of your buyers.
You can even bring in a team to perform this type of research for you. Whatever you do, make sure you harvest as much information as possible and hone in on details like age, gender, location, income, martial status, education, profession, leisure activities and shopping habits