You are reading an interesting article on a website, so you decide to continue browsing. To do so, you click on a link that is suggested to you on a similar topic. This is possible because the webmaster has applied interlinking techniques. Now we want to explain to you what the benefits of internal linking are so that you understand why they do it.
What is internal linking or interlinking?
Interlinking consists of connecting two pages that belong to the same website through links. This technique contributes to improving the user experience, as well as web positioning .
You can think of these links as bridges that take you from one page to another within the same website, without having to leave the site or do an additional search.
Let's say you're reading an article about what link building is and the author suggests another one about how to get more backlinks. Since you're interested in the topic, you follow the link.
For you, it means getting more useful information, while the site owner keeps your attention. That means increasing browsing time, reducing bounce rate, and drawing the attention of bots to another page they are interested in indexing.
Internal links can be found in the menu, at the bottom of the page, as buttons or within the text, among other areas that we identify later.
When placed within content, they are usually distinguished from the rest so that you can identify them. They also use an anchor text that summarizes the topic you are going to find, as in the following image:
Methods for placing internal links
To understand how they work, you need to know what types of interlinking there are , these can be:
Natural: seeks to place links to content that is related to the topic that interests the visitor. It contributes to improving the user experience on the website.
Vertical: Also known as silo linking, it links from the main pages to the lower pages.
Horizontal or chain: create links on pages that are at the same level.
Mixed: combines chain linking with silo linking.
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Where can internal links be placed?
We have just mentioned some common places where internal links are placed within a website. Let's look at them in more detail:
In the menu : from here you can link to all the important pages on the site. It is highly visible and therefore highly relevant.
Footer : Just like in the menu, it links to pages that are more relevant. However, they are less visible.
Buttons : These are also links, usually transactional, that seek to attract the user's attention so that they click and go to the next page.
Sidebars – Links can appear in the form of buttons, text, or images.
Images : It is possible to place links in images, they can be used to attract the attention of users, but they need context.
Breadcrumbs : These show the path that the user took on the website. They are pages that are related to each other, but at different levels of depth.
In-content : Links placed within text fragments that can bulgaria telegram data to related content or another page of interest.
In accordance with the above, it is understood that internal links can be contextual or navigational.
Contextual links are those found within the content and offer additional information, while navigation links help the user go from one page to another, as is the case with menus, breadcrumbs, buttons, etc.
What are the benefits of internal linking?
Having an interlinking strategy provides advantages for both users and the website; that is why every web positioning company applies it to improve the SEO of a site.
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Let's review the benefits of applying it to your website:
Improve navigation
Facilitating navigation between pages is one of the main objectives of interlinking. Internal linking provides the user with additional content of interest and outlines the route to move through the site.