Digital Content Strategy: How to Develop a High-Performing Content Strategy
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Digital Content Strategy: How to Develop a High-Performing Content Strategy
A rockstar digital content strategy is your roadmap to marketing success. This post includes steps, tips, and examples to create a winning content strategy.
Matt Janaway
Matt Janaway
August 31, 2022 ∙ 10 minutes read
Table of Contents
What is a digital content strategy?
7 easy steps to create a digital content strategy
Step 1. Set your business goals
Step 2. Conduct audience research
Step 3. Build audience personas
Step 4. Do keyword research
Step 5. Use keywords to brainstorm content ideas
Step 6. Create killer content
Step 7. Bring it all together
3 examples of high-performing digital content strategy
Example 1. WPBeginner - Beginner’s Guide for WordPress
Example 2. Mixpanel - Engineering Blog and Customer Stories
Example 3. Supermetrics
FAQs for creating a digital content strategy
Question 1. What is a good content strategy?
Question 2. What are the 3 components of content strategy?
Question 3. Why content strategy is important?
Need help with your digital content strategy?
Creating and optimising a digital content strategy isn’t just for new brands.
Established companies, bloggers, and agencies should also evaluate the effectiveness of their content marketing.
Remember that adaptability is paramount to sustainable marketing success.
It’s more than just keeping up with the latest trends and “hacks."
If you want to stay on top of your content marketing game, you how can our experts help you with your needs? need to examine your results and let the numbers show you the way forward.
We have a lot to cover, so let’s dive right in.
What is a digital content strategy?
A digital content strategy encompasses everything that goes into a brand’s content marketing—from audience research to content creation and optimisation to content performance tracking.
It includes plans on how to create and distribute digital content, such as articles, videos, and infographics, while aligning them with business goals like raising brand awareness and generating sales.
Data from the CoSchedule’s State of Marketing Strategy Report showed that having a documented content strategy will make you 414% more likely to succeed.