Including red fruit glass drink and pinellia bean cake.

[sabarina38]

Nayuki shifted from previous artists' works to hit TV series and TV series IPs , such as "Wulin Wai Zhuan " and "Chinese Qi Tan". Hit TV series and TV series have become the direction that Nayuki is pursuing. The direct traffic conversion effect is obvious, and multiple categories have gained reputation in sales and social media. Heytea also followed suit and grabbed IPs such as "The Legend of Zhen Huan" and "Original God" . The most intense competition between Nayuki and Heytea was the hit TV series "Dream of Red Mansions" that year, and Heytea won the Perilla Pink Peach Drink and Menghua Tea Xi • Diancha.



Nayuki won the Menghua summer set meal. Although both parties shared the popularity of the same drama, the order of the joint venture was different. Heytea had the advantage of being 7 days earlier than Nayuki , so it had an advantage in traffic. While the two sides were fighting fiercely , other brands' joint hits denmark whatsapp number data also came out one after another, such as the joint between Luckin Coffee and Coco Tree, CoCo and the Japanese anime "Spy Play", and Overlord Tea Princess and Sanxingdui. Although the joint war is still going on and has pulled luxury goods off the battlefield, the logic behind it seems to be somewhat related to the instability of the niche fruit supply chain. Li Bo, head of brand planning at a Shanghai-based company, told New.



Entropy that " the new tea drink ingredients themselves do not have much marketing potential, and several hits only hit the pain point of weight loss, but joint brands are different. It is a process of amplifying each other's potential and interacting with fans. " After the epidemic , new tea drinks have entered a critical period of staking out territory, especially as major brands such as Lelecha, Heytea, and Luckin Coffee have opened up for franchising. The number of stores will usher in explosive growth, and the speed of innovation in product strength will begin to stabilize from radical.