We could even define it as the

[fomayof928@mowline]

Follow us, you will be able to discover the playlists that we will create in the coming months, we are waiting for you! Today we discover together a key concept to explore in the marketing field: The Customer Journey . To do this, let's start from the beginning, that is , from its definition . What is the Customer Journey? The Customer Journey is essentially the path that the customer takes during the relationship with a company .


We could even define it as the very story of the relationship belgium phone number list between the customer and the company . A story that begins when the customer searches for a good or service to satisfy a need, and ends with the purchase . In fact, it goes even further. The typical customer has evolved over the years The constant connection, the acceleration of the pace of life and the consequent decrease in available time have led to an evolution of the typical customer.


Over the years, their behaviors, their needs have changed and their relationship with brands has also changed. The constant solicitation of commercial messages of all kinds has often caused confusion in the user/customer. Precisely to deal with this situation, it has become increasingly essential for companies to establish significant relationships with their customers. A piece of advice that we always give is to draw an ideal map of the customer journey (commonly known as customer journey ).