In particular, a human mind is able to evaluate whether the images, the photographic sequence and the effects used for an advertising campaign respond to the taste of possible customers and the objective of the message. Artificial intelligence can perform the same task, with prior programming. Once a sufficient amount of data is present in the network, AI is able to choose the contents to use independently based on an objective metric (for example the conversion rate of a web page that contains the given image ).
Customization A company that certainly uses AI is brazil email list Amazon, which through a lot of data (purchasing habits, purchase history, pages visited the longest, abandoned pages, etc.), without algorithms, manages to create correlations and personalize the offer. Amazon continually changes suggestions in real time based on your searches! Predictive analytics AI will continue to transform the way we shop online, but the most revolutionary changes for e-commerce will actually be how online retailers and and make marketing-mix decisions.
Predictive analysis will allow AI to make judgments and predictions that until now only humans could make. What will all this mean? With predictive analysis, online retailers will be able to trace the path that led the buyer to finalize a purchase, understand whether a product will be discounted or not and predict their propensity to purchase. We can consider Amazon as one of the pioneer companies in understanding and best identifying the products and interests of each customer, a model to follow (but not on the strategic side, where you have to try to defend yourself from Amazon !) and to imitate to adapt to the innovations that AI is trying to develop more and more.