8 reasons why you should invest in digital marketing in 2022

[najmulislam77]

As a new year begins, in addition to assessing and taking stock of the past 12 months, we start making plans for the future. And you, business owner, have you ever stopped to think about investing in digital marketing? With the world becoming increasingly digital and people becoming increasingly connected, taking care of this area can define how successful your business can be.

With that in mind, we have brought you 8 reasons for you, who are still in doubt as to whether it is worth it or not, to start planning your 2022 with digital marketing in your plans.

1 – Practice digital marketing with a focus on your target audience
One of the main advantages of digital marketing is its versatility and ability to reach your customers wherever they are. For example: campaigns aimed at networks like Instagram for a younger audience, Facebook for a slightly older audience, and even TikTok if your target audience is teenagers. As you can see, the chances of your product reaching your ideal persona are much greater.

2 – Attract customers spontaneously through content marketing
The fact that you do your marketing by adding value and bringing colombia phone number list content that interests your customers means that your brand not only becomes better known, but also attracts customers spontaneously, whether through registrations or even advertising. This happens because what you offer can build customer loyalty, as well as encourage them to show your content to other potential customers.

3 – Assertive data generation
The various tools that social networks or even Google Analytics (to give just one example) offer allow you to learn more about your target audience. Data such as preferences, objections, most searched topics and even their interaction with the competition can be obtained.

With good data filtering through digital marketing, you can create more efficient campaigns that will also show better results in your ROI (the “return on investment”, in Portuguese).

4 – Real-time and more accurate information
Complementing the reason above, we have the fact that it is possible to obtain complete information through the collection of the aforementioned tools, in addition to having more precise numbers. This offers an advantage, for example, in relation to field research of consumer interest, in which at most values ​​can be obtained by sampling.

5 – People research online before making a purchase
When you think about buying a product, you must have already gone online to read more about it, right? Whether it's to see specifications, what it offers, or even customer reviews. In other words, being present on the internet in a positive way adds value to your brand.

6 – Digital marketing brings credibility to your brand
Having a complete, up-to-date website with relevant content not only adds value to your brand, but also brings credibility. This is because it shows the customer that you care about being up-to-date, as well as providing details about the product or service you offer.

It also serves as a complement to the previous reason, because when someone enters your website or blog and sees current content, they have greater confidence in purchasing what is offered.

7 – Interaction with your target audience
Today, many companies are investing in the “humanization” of their brands. In other words, they are having personalized interactions with customers, whether it’s responding to criticism, compliments or even providing support in the event of a reported problem.

This type of digital marketing brings the brand closer to the customer, making it more likeable to them, because even though they use social media a lot these days, knowing that they will be treated well by the brand they consume will certainly make them loyal to it.

8 – Financially accessible
Finally, we will discuss one of the great advantages of digital marketing: the fact that it is accessible to a wide range of businesses. If you own a micro/small business, you can also invest in digital marketing to grow your business and do so in a way that fits your budget.

This is because there are several strategies, from the most basic to the most complete, and one of them may be within your possibilities. Remember that the more elements marketing encompasses, the chances of better results also increase.