Let's take a step-by-step look at how to create and configure ads on LinkedIn.
*This article is a chapter from the ebook on Marketing on LinkedIn that you can download below:
ebook-cta-marketing-on-linkedin
Step 1: Create a new campaign on LinkedIn
To start a new campaign, click here . Once you've andorra email list 24290 contact leads logged into the ad platform, click "Create an ad."
At this stage, you can choose the name of your campaign, remembering that the title ensures greater ease of visualization and identification. In addition, LinkedIn also offers you the functionality of creating links with other advertising campaigns.
The choice of name is essential for the success of your work. The clearer the information, the better, both to filter the target audience and to achieve the results you expect.
Step 2: Choose the language
Select the language you want. Remember that LinkedIn does not use simultaneous translation tools, but it does offer a good variety of languages for you to choose from and segment your target audience.
Step 3: Select the medium
Please note that when choosing the medium, you can either select video mode - which should be 30 seconds or less to ensure that it will not become exhaustive or cause people to give up before providing the full information - or you can select text advertising. The choice of medium depends solely on your planning.
Step 4: Write your ad
Okay, we've come to the most enjoyable part: time to create the image, text or ideas you want to convey to your audience. Always keep in mind who you want to reach with your media, who you want to get in touch with or who you want to click on your ad.
You can send a link so that even those who do not yet have a LinkedIn account can access your ad, or include a link to go directly to the offers page on your site, and also promote the LinkedIn page of your business, blog , budget areas. There are a wide variety of options, take advantage of them and think about which one best suits your planning.