Using Google Ads for your local SEO

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Google My Business offers to add posts to your profile by integrating images , texts and call-to-action buttons (“book”, “buy” or even “register”). This is a good opportunity to increase your visibility and optimize customer conversion thanks to CTAs . By regularly updating your profile with coherent and qualitative content , Google will enhance your site and you can gain a few places in the search results .
In these posts, you have the opportunity to highlight your commercial operations such as the launch of new collections or promotional offers . Don't forget the call-to-action button such as “Buy” and develop your turnover thanks to your Google My Business!


As a reminder, Google Ads is a paid advertising network on Google whose operation may seem simple but is nonetheless subtle. This tool consists of purchasing a specific keyword at auction via the Google Ads platform, and then australia phone number list puts you in competition with other advertisers who are also targeting the same keyword. This allows you to broadcast your ads at the precise moment when a consumer performs a search corresponding to your product or service . This is a system that nevertheless requires certain knowledge and where it is possible to lose money quickly.

Linking your Google My Business account to Google Ads allows you to run campaigns by adding extensions to it . Among all the extensions that exist, you can choose the location extension . By configuring location extensions in your ads , your customers will then be able to call you, go to your establishment or find your address more easily. You will also be able to take advantage of ads on the local results of GMB listings . This therefore ensures you almost immediate visibility and positioning on queries bringing qualified traffic , and therefore a better conversion rate. Consequently, this method allows you to generate more sales and therefore claim significant profitability .

As you can see, by seeking to exploit the full potential of your Google My Business listing through quality content , you will certainly be able to ensure better local visibility but also increase your sales, win new customers and retain your current customers.