Never assume that your customers are going to come to you — it’s your job to create ads, campaigns, and touchpoints that will guide customers to your store. 14. Forgetting Cyber Monday With the term “Black Friday” thrown around all the time during the end of the year, some brands completely forget about Cyber Monday. Cyber Monday is a relatively new shopping day that falls on the immediate Monday after Black Friday.
So many traditional brick-and-mortar brands forget germany email list to include it. However, you don’t want to hurt your Black Friday shoppers by offering better deals on Cyber Monday. One tip is to pick different products to focus on for each event so you can spread out shopping and avoid offending customers by offering a better deal on a different day.
Another good tip is to think of Black Friday and Cyber Monday as two pushes in a single event. Your Black Friday and Cyber Monday sales should work together to offer deals to customers on both days and use different messaging to capture the nuances in tone of each shopping day. 15. Internal Miscommunications A strong Black Friday strategy doesn’t just look at your communication with customers, but at your internal communication as well.