Before landing on your web page, faced with the alluring image of your product, he went somewhere else and saw other offers. And soon after, he will most likely see someone else. Do not make the mistake of thinking that the game is won once the user lands on your site. The customer is not a mythical being whose behavior is completely alien to you, on the contrary, you yourself are a potential customer of thousands of other businesses.
You, too, before buying a service or product online, browse india email list many different offers and only at the very end decide on the most convenient deal. To use an analogy, it is as if your website is a physical store located on a street dotted with other stores very similar to yours, where customers go door by door, page by page, to view offer after offer. Therefore, : what do you have more than others? Strategic Marketing Planning - 4 Why should they choose you? Convincing the target user Once you understand that your website is neither the first nor the last website that a customer will consult when looking for the perfect deal, you will understand how important it is to concentrate all the potential of your brand in these few seconds.
User attention. You have to play the best cards in a very short time and provide your customers with differentiation elements, because in such a competitive environment like the web, offering something different is a vital issue. Therefore, it is necessary to provide the right information and highlight it: for example, inserting the bonus element of your brand into a huge block of text that no one will read will hardly allow you to drive home the result.