At the request of the interviewees

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Image source: Douban user @ Ostrich's Gannet This is also the emotional value that paper bag collection brings to enthusiasts. As paper bags gradually become the traffic code for major brands, the brands' continued efforts in paper bag design have boosted the popularity of paper bag collection, but the private memories and interests unique to collectors are the driving force that allows this niche collection to continue. From this perspective, collecting paper bags is also collecting a part of yourself. ( Fan Yu, Li Xin, Zhang Chi, etc. are all pseudonyms in this article.) Author: Huo Sijiu Liang Xinying.


Editor: Sun Jing Source: NoNoise there is too much noise, let's add something valuable This article is authorized for publication by Reducing NoNoise , the media partner of Everyone is a Product Manager . Any reproduction without permission is prohibited. The title image is from Unsplash , based on the CC0 protocol. The opinions expressed in this article only italy whatsapp number data represent the author. The Renrenshishi.com platform only provides information storage space services . Jianghe Chat Marketing Follow 2023-06-15 0 Comments 2653 Views 7 Favorites 8 minutes Free your eyes, put on your headphones, and listen ~ ! 00:00 00:00 TOB business operators need to master a systematic and proven B- side business operation science.


Working methods, including product full life cycle operation methods, market operations ... This article uses the Huitun tool to export the advertising data of the top 1,000 brand influencers on Xiaohongshu, and summarizes the industries with sufficient advertising budgets on Xiaohongshu, the similarities and differences between the advertising of different brand influencers, and brands with low advertising interaction costs. Among them, beauty and skin care brands are the core category of Xiaohongshu influencer advertising, with a relatively high proportion of advertising amounts; domestic brands have the phenomenon of violent advertising, which is suitable for situations where there are strong functions and no strong brands in the category. In addition, the interactive cost of domestic brands on Xiaohongshu is low, such as Sheyanshe, Bananain, and Juefei.