Upselling is best saved for customers who have already made a transaction.

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Email lists are also a valuable asset for cross-selling and upselling to increase buyer frequency. If you're staying involved in your social media campaign, you can determine which kinds of products and services a customer is interested in and use that information to cross-sell similar products.



For example, if your company has made hotel reservations for a customer, you can upsell them after the initial booking with car rental services, entertainment packages, or other related amenities.

This can be tricky territory because you don't want to push too hard and scare Iran Phone Number List customer away. Remember that social selling is inbound digital marketing, which means the customer comes to you. Social Media is designed to make your job as a marketer/salesperson easier.

Increase Buyer Frequency
Many businesses spend the majority of their time trying to acquire new customers while forgetting to focus on their current customers.

Aside from cross-selling and upselling, sending follow-up emails to previous customers is a good way to keep your business on their radar. Simply sending a personal "thank you" could be the difference between a one-time customer and a lifelong customer.

An even better way to build loyalty is to reward it. Offer "preferred customer" discounts, bounceback offers, and loyalty programs. It's nearly impossible to walk into a store today without being offered a loyalty card and there's a reason for that. It works.

Keep Track of Your Metrics
In order to figure out what strategies work for your business and how to use them most effectively, you have to be tracking your progress with metrics.

Develop a social media campaign and commit to it for a set period of time. Keep track of how you're communicating with customers, what kind of feedback you're getting, and what social selling strategies you're focusing on.

Over the course of your campaign, track the number of new leads you've acquired for your email list, the percentage of targeted prospects that have converted to customers, and how many of those have returned for multiple purchases.

This should paint a picture of what strategies are working best and what you need to improve on.

Conclusion
Social media is the sales floor of the future and your business should be using it to its full potential.

Now that you know how to use social selling to build an online presence, acquire new customers, build your email list, increase your sales and build customer loyalty, don't let your business miss out on potential lifelong customers.

Get started with social selling today!