And the reason is easy to say… In the past, if you sold blood oranges and wanted to rank for this search term, all you had to do was get a sufficient number of links pointing to that web page with that exact anchor text. But now things no longer work that way. In October 2019, Google released the BERT update, which uses natural language processing (NLP) to understand and classify pages.
As is typical with Google, it’s not 100% clear how hungary phone data it uses it in relation to anchor texts, but many of us SEOs have speculated that Google is paying more attention to the context clues around anchors. Now more than ever, words and phrases more than they did in the past, leaving our anchor text less relevant than it used to be.
Also read: 5 Opportunities You’re Ignoring with My Link Building Service (Not for Everyone) Exact Match Anchor Text and Penalties Again, it’s not natural to have too many exact match anchor texts when links point to your website. How could these external sites always link to you with words like “ER better looking than the Colosseum”? Simply put, they couldn’t. So the likelihood of hundreds of bloggers linking to the same page with the same anchor text is downright unrealistic – read penalizing.