Even if your company does not have a physical presence in China, you can still use WeChat to host online events. Bidding Method Settings and Keywords As with any search engine, keywords are important to how your ads work with WeChat search, because the keywords you choose trigger your ads when users search. Advertisers can obtain different keywords based on the characteristics of the products they promote.
WeChat currently provides two ways to obtain keywords: automatic keyword expansion and manual keyword entry. WeChat search allows companies to choose between CPC or OCPC bidding. With CPC bidding, you will pay hungary whatsapp resource based on the number of clicks. You may find this method more flexible because you can adjust bids based on the keywords in your ad. Keyword bids take precedence over overall ad bids.
For CPC ads, you need to bid at least 0.If your bid is lower, your ad won't appear at all. Currently, the average bid for an ad is about $3.5. There are different types of keyword matching you can use: Exact match: only show keywords with exact match. Phrase match: show matches to phrases and similar phrases. Broad match (recommended): show matches to any related keyword.