It is no coincidence that we are talking about a multinational that even governments have to deal with. And all thanks to a simple but brilliant intuition: using artificial intelligence to enhance the semantic understanding capacity of algorithms. But how did we get to this point? And, above all, what role does artificial intelligence play on SEO as we know it today? Fasten your seatbelts, because we're about to get into the DeLorean and take a step back in time.
Ready to face a Back to the Future in SEO version? Come macedonia number data on, let's go! In this article: When a pizza was just a pizza: the early years of Google Google RankBrain: the beginning of a new era Neural matching: neural networks arrive on Google “Google BERT”: context is king Google MUM, from language understanding to information processing AI, algorithms and copywriting: Bread and mortadella… is the future of SEO in the hands of robots? When a pizza was just a pizza: the early years of Google Once upon a time there was Google , the thesis project of two Stanford doctoral students.
In its first years of life, Google functioned rather simply: we could say that it worked like a particularly pedantic librarian. In practice, when a user entered the word “pizza” in the search bar, Google would analyze the web documents (sites) in its catalog and return all the results that contained the term “pizza”. If the owner of a pizzeria’s website had problems with spelling and accidentally wrote “pziza” on his pages, Google would not be able to identify it in the search.