Even though we’re responsible for the majority of their marketing in China, a marketing agency like me is just one piece of the puzzle for her to manage. For us, these two people are part of a much larger team. There are editors involved for sure, but there are also search marketers, video creators, account managers, SEOs, other writers, and developers. These are beyond the scope of this post, but remember that WeChat articles are part of an overall marketing strategy that involves multiple channels.
Process Now that the team is in place, it’s time to discuss the creative process for WeChat articles. Our motto at Nanjing Marketing Group is: Explore, Innovate, Discover, or “Explore, Create, Discover,” and this process is nigeria whatsapp resource repeated every two-week sprint. Let’s talk about exploration first. Exploration Before any content is created, the agent and writer will create a plan, which is the beginning of the exploration of a new project.
Even though we have just started this project, these two people have included everything they know so far in this concise plan (Google Doc format). This is just marketing 101, but believe me, the team will screw this up. Everyone in marketing needs to understand these basic facts: What is the offer content. What is the goal. Who are our target customers? Who are the competitors.