From the perspective of functions, it is neither a simple Q&A customer service nor a single sales. Instead, it integrates customer service online + offline brand image display product experts and even live marketing anchors. It puts forward new requirements. Compared with the evolution and upgrade of customer service and sales ① Personalization and professionalization upgrade customer service Traditional customer service focuses on standardized service processes and may lack personalized passive services. Sales sales staff provide personalized services but may be limited by product knowledge and sales environment. Combined with the service attitude of customer service and the product knowledge of sales, more personalized and professional services are provided through social media platforms.
② Upgrade of user thinking Customer service is more romania whatsapp resource in the passive consultation of pre-sales consultation and after-sales service, oriented to problem solving. Sales focuses on pre-sales marketing and service stages with a transaction-oriented approach. Covering the service intention of users at all stages, mining pre-sales consultation, transaction conversion, after-sales maintenance and repurchase activation, and being able to exert their capabilities and value in each link requires the cultivation of user thinking. ③ Tool application capability upgrade Customer service and sales traditionally mainly communicate through offline calls or customer service platforms. Use social media platforms to establish connections with consumers, and use multi-dimensional tools from public to private domains.
④ Content marketing capability upgrade Customer service and sales mainly solve problems or facilitate transactions through direct communication. Attract consumers by creating valuable content such as product reviews, usage tips, industry insights, etc. As the evolution and upgrade of customer service and sales positions, it not only improves the personalization and professionalization of services, but also uses social media platforms and content marketing capabilities to bring brands a wider influence and higher sales conversion rate. At the same time, it also provides new paths and new templates for the upward development of customer service and sales employees. The job talent portrait is first of all full-time and full-domain, especially for the store-type sales model, the acquisition and operation of users are no longer confined to offline scenes, but become the key to marketing before and after the store.
Revenue Growth Optimization Specialist
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- Joined: Fri Dec 27, 2024 4:02 pm