Not only did the product sell out as soon

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As it was launched, the co-branded product packaging also set off a buying boom on second-hand platforms, with a set of " coast mat + paper bag + badge + cup sleeve " priced at nearly 100 yuan. Therefore , the design of the co-branded style should be carefully crafted, integrating the characteristics and elements of both brands to create a unique product image. Through unique design, brand co-branded products can better attract consumers' attention and purchasing desire, thereby promoting sales and brand value.


Scarcity level Scarcity and limited quantity are also key factors in the success of brand co-branding. Limited sales and scarcity can stimulate consumers' desire to buy and a sense of urgency, bringing number database higher popularity and attention to brand co-branding activities. Heytea has always been good at cross-border collaborations and is a master at creating rare products. Since 2017 , Heytea has launched cross-border collaborations many times.



There are no two collaborations alike, and the areas covered include gaming and e-sports, catering consumption, film and television culture, clothing, cosmetics, etc. We are familiar with brands such as Peacebird, Durex, L'Oreal, Adidas, iQiyi, Dove, QQ Music , and more than a hundred other brands have collaborated with HEYTEA. Consumers are often willing to queue up and buy unique co-branded products. This scarcity and limited quantity further increase the value and appeal of co-branded products. Brand co-branding activities are a marketing method full of creativity and opportunities.