The basic reasoning is very simple: if a page receives many mentions (links) it means that its content is good and can be useful for users, so it is worth moving it up in the SERP.link building was born... and with it a whole series of manipulative strategies to be judged positively by the algorithms and gain positions. Long story short, links have become Google 's Achilles heel – they really don't like being manipulated.
The search engine then intervened to increasingly bahamas phone data limit the weight of links in its evaluation system, through: A series of dedicated algorithmic updates A mindset increasingly aimed at evaluating quality based on user experience The analysis of authority signals external to the website Here, from this point of view, in the Guidelines we find the demonstration that Google is moving even further in that direction. Quality raters are in fact asked to evaluate the authoritativeness of the contents by taking into consideration factors that are not digital, but which have to do with the "social reputation" of the authors and managers of the website.
Any examples? Here they are: How do we talk online about the author of the content or site? Good or bad? What qualifications does the author or manager of the website have? Do you have the necessary skills to write on that topic? Is the author or website mentioned by industry experts? Has the author or site manager won any awards or received recognition? Does the author or website appear in news articles? What reviews has the author or website received? Are they credible, complete, reliable? In short, here we are faced with an epochal turning point.