By Alberto Gonzalez
Marketing4eCommerce Editor
ANDThe 2nd Pharma SEO Observatory 2024 , prepared by the Life Science area of ROI UP Group , has brought to light crucial data on the current state of SEO in the Spanish pharmaceutical sector. In this new edition, Novartis has stood out above the rest, taking first place in the ranking of pharmaceutical companies with the best SEO positioning in Spain, a significant improvement compared to its previous position.
The national companies Cinfa, Kern Pharma , followed by Pharmamar and Grifols , continue to lead in terms of organic traffic, despite general fluctuations in the sector. This change is marked by the Google algorithm update in 2023, which has had a considerable impact on the online visibility of these companies.
Keys to understanding the change in the pharmaceutical sector
The study focuses on the 25 most relevant pharmaceutical united states of america number data companies in Spain , evaluating aspects such as SEO optimization, the relevance of keywords, the positioning of associated products, and the quality of web content. According to José Luis Agudo, head of SEO at ROI UP Group, despite the improvements, there is still a long way to go to effectively optimize the digital presence of these companies. The challenges range from poorly executed migrations to technical deficiencies and the need for better optimized content.
One notable aspect of the study is the leadership of Spanish companies in terms of organic traffic, demonstrating the importance and potential of the national market. However, the loss of organic traffic in 17 of the 25 companies analysed shows the urgent need to adapt to Google updates in order not to be left behind.